Our Editorial Mission
The precious metals industry thrives on opacity. Dealers hide behind complex pricing models. They push high-margin rare coins on beginners. We built Buying Gold Now to break that cycle.
Our mission is simple. We teach you how to buy investment-quality gold without paying hidden premiums.
We serve the pragmatic investor. You want wealth preservation, not a numismatic hobby. We provide the exact frameworks we use to evaluate bullion, avoid bad storage contracts, and spot predatory markups. We strip away the fear-mongering marketing tactics that dominate this space. We give you the operational reality of buying, storing, and selling physical gold.
How We Choose Topics
We ignore daily market noise. We don’t publish breathless predictions about tomorrow’s spot price. We focus entirely on structural market realities and operational friction.
We choose topics based on the actual pain points investors face. Reader emails drive our content calendar. When thirty people ask us about a dealer’s new free silver promotion, we investigate the catch. We cover the mechanics of buying physical gold, the hidden fees in precious metals IRAs, and the specific mistakes beginners make.
Buying too much. Overpaying for fractional bars. Hiring the wrong vaulting service.
We tackle the exact problems that cost you money. If a topic doesn’t directly impact your ability to acquire or protect your assets efficiently, we don’t cover it.
Research and Fact-Checking Standards
Trust requires rigorous verification. We don’t aggregate marketing copy from dealer websites. We read the fine print. We open accounts. We test the checkout process to find the real shipping costs and credit card surcharges.
When we analyze a dealer, we calculate the exact spread over spot price for standard one-ounce American Gold Eagles. We verify storage facility accreditations directly with the vaulting operators. If a company claims to offer at-cost gold, we audit their fee schedule to find where they make their profit.
We refuse to publish any claim we can’t independently verify through primary documentation or direct testing. We cross-reference historical spot prices using primary market data, never relying on a dealer’s internal charts.
Corrections Policy
We make mistakes. When we do, we fix them immediately.
Markets shift. Dealer terms change overnight. If you spot an error in our pricing data or dealer reviews, email corrections@buyingoldnow.com. Our editorial team reviews every submission within 48 hours. If we verify the error, we update the page.
We don’t make silent edits to hide our mistakes. We place a clear, dated correction notice at the bottom of the affected article. Transparency is our only currency.
Affiliate and Commercial Relationships
We have to pay for server hosting and research time. We use affiliate links to do that. If you click a link on our site and purchase bullion, we earn a small commission.
This financial reality never dictates our editorial stance.
We reject affiliate partnerships with dealers who push overpriced rare coins. We refuse to work with companies that hide their fee structures. If a dealer we recommend introduces a predatory storage contract, we remove their links immediately.
We actively advise against buying certain high-margin products, even when those products pay the highest affiliate commissions. You deserve absolute clarity on how we make money.
Editorial Independence
Nobody buys our opinions. Our editorial team operates completely separate from any affiliate or advertising relationships.
Dealers can’t pay for a favorable review. They can’t sponsor a spot on our top-rated lists. They have zero input on our content calendar. We frequently publish harsh critiques of major industry players. We name names. We expose bad practices.
Our loyalty belongs exclusively to the retail gold investor. If a popular supplier widens their spreads or delays shipping times, we downgrade them. We don’t care how big their marketing budget is.
Content Updates
Stale data is dangerous. A dealer with tight spreads in January might hike their premiums by August.
We audit our core guides and dealer reviews every single quarter. We check current spot price spreads. We review updated vaulting agreements. We verify that customer service channels still function.
You’ll find a clear date stamp at the top of every guide. If a piece of content no longer reflects the current reality of the gold market, we rewrite it or remove it entirely. We don’t leave outdated advice on our site just to catch search traffic.